February 4, 2023

From exercise and diet, to digital detoxes and 10-step skincare regimes, ‘wellness’ has become a buzzword when it comes to talking about modern day lifestyles.
What likely started out as a well-meaning motivation quickly became an expensive and unattainable aesthetic. Every swipe of a Sunday morning Instagram story is likely to reveal a a glass of green celery juice or someone completing a sunrise hike in pricey leggings.
To help us understand what wellness means to Irish people today, TUI BLUE – TUI’s flagship hotel brand – has conducted new research* in partnership with wellness expert Tasha Bailey.
It’s part of a new ‘Find Your Happy’ campaign, encouraging people to challenge stereotypical attitudes in favour of an individual approach.
The findings show there’s no ‘one size fits all’ approach when it comes to looking after our wellbeing with (89%) of Irish people suspecting ‘wellness’ trends can have a negative impact on their health.
With over half (65%) of the 535 people surveyed admitting to feeling worse after trying a new fad, and more than a third feeling like failures when it comes to maintaining our ‘wellness’, it’s no surprise that 40% believed a simpler approach would make them happier.
Three quarters (70%) of people who had attended an extreme wellness retreat agreed that it was a waste of time, and more than a third (44%) feel social media influencers make wellness trends appear easier than they actually are to stick to.
The research also looked back over the last few decades to highlight the most questionable activities people have tried for their wellbeing.
Over half (56%) agreed the baby food diet was the most dubious wellness trend, with a third opting for the more recent, TikTok-driven, chlorophyll drinking (39%) and ‘prancercise’ (35%) – the act of prancing like a horse.
Therapist and self-love advocate, Tasha Bailey, believes wellness should be integrated into everyday life, rather than being a quick fix solution:
“Wellness is about intentionally looking after ourselves. This is a practice that needs to be holistic, paying attention to our physical, emotional, mental, and spiritual health. It might sound simple, but when life throws daily stresses and challenges our way, it creates a barrier between us and our optimal wellness.”
“So, to avoid burnout, boredom, and fatigue, we need to integrate wellness practices into our everyday routine. The way we rest, nourish, connect with others and align with ourselves impacts how healthy and happy we feel.”
The research shows that Irish people are being drawn towards simple, everyday ways of finding happiness, with over half (69%) stating that going for a walk in nature helped their overall wellbeing, alongside cooking a nice meal (63%) and getting some sunshine (49%).
*This research of 535 Irish people aged 18 and over was commissioned by TUI and conducted by Perspectus Global during March 2022.
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