September 28, 2022

 Dubai, United Arab Emirates : The Middle East’s only international fitness, wellness and sports tradeshow, Dubai Active Industry, is providing a stage for its knowledge partner, Ken Research, to lift the lid on the MENA region’s health and fitness trends, and current and future economic state, through the ‘Assessment for Impact of Health and Fitness Clubs to MENA Economy – Outlook to 2025’ report later this month.
Held in collaboration with Dubai Sports Council, Dubai Active Industry will host the session on 28th October at the Middle East Fitness Business Summit, which will see Ken Research share key findings about hot topics in the industry such as the impact of the COVID-19 pandemic on the MENA fitness industry, the future of the industry post pandemic, and the spend saving on healthcare in the GCC through the increase in popularity of health and fitness.
Key statistics that can be revealed ahead of the full report unveiling highlight the positive industry growth and include:
The session will also take a deep dive into the consumer trends that have emerged due to the COVID-19 pandemic, with the report highlighting the resilience of fitness outlets in the Middle East post pandemic, reporting a 10% increase in memberships for on-demand and livestream group classes. The research has also found that consumer awareness of exercise in the Middle East has increased rapidly with more than 25% of the population working out 3 to 5 hours per week in 2021, compared to less than 15% in 2020. As expected, 55% more fitness app installations were reported during the first half of 2020 compared to H1 of 2019. 
The Fitness Business Summit will feature some of the biggest CEOs and business minds in the industry such as Dave Wright, Creator and CEO of MyZone, Fahad Alhagbani, CEO of Armah Sports, Gianni Conti, CEO of Adidas MENA, George Flooks, CEO of Fitness First Middle East and Raj Kumar, Executive Vice President, International – Self Esteem Brands, LLC, and will run from 10am to 5pm. Attendees will be able to join a keynote talk on ‘The state of the global fitness industry: a roundup of the long-term ramifications and opportunities for this sector’, as well as panel discussions which will take place throughout the day. Topics of discussion include; ‘The future of fitness in the Middle East: Addressing changing customer expectations, the evolving competitive landscape, and the new trends and technologies that are redefining the industry’, The rise of tech-driven fitness: exploring the trends, challenges, and opportunities of digitisation in both online and offline fitness’, ‘The investment landscape in the fitness industry: Utilising strategic partnerships to drive growth, innovation and investment for fitness and wellness businesses’, and ‘The return on experience: putting customer experience at the core of your retail strategy with an experiential, omnichannel approach.’
The Ken Research report is prepared in collaboration with IHRSA, the Global Health & Fitness Association and the Global Health & Fitness Alliance (GHFA). It provides information on the direct and indirect economic impact on each Middle Eastern country in the fitness industry by providing a clear distinction between the pre and post COVID outlook in the sector. The report will cover the perspective on fitness penetration in each country, challenges and opportunities, employment generation by the fitness industry, and assessment of socio economic impact by the fitness industry on health care costs, productivity, and life expectancy.
Dubai Active Industry is sponsored by Platinum Sponsor Anytime Fitness, Gold Sponsors AKI Fitness and SportX Consulting and Startup Challenge Sponsor Draper-Aladdin. The event is organised by HBG Events in collaboration with Dubai Sports Council. HBG is part of the Italian Exhibition Group – organisers of Rimini Wellness in Italy, one of the premier events in the world within the fitness, wellness and sport sectors.
Tickets are now available to purchase online. For more information about the exhibition and for the latest news, updates  and tickets please visit, https://dubaiactiveshow.com/trade/ 
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For more information please contact:
Plus 1 Communications / jenna@plus1comms.com / +971 56 892 6609
About HBG EVENTS
Dubai based HBG Events FZ LLC (HBG) was created in 2016 as an exhibition organiser concentrated on the fitness, wellness and active-living sectors. HBG’s co-located flagship shows; Dubai Muscle Show, Dubai Active, and Dubai Active Industry collectively represent the largest, most diverse fitness event in the Middle East.
About ITALIAN EXHIBITION GROUP
Italian Exhibition Group (IEG), publicly listed on the Mercato Telematico Azionario (MTA) managed by Borsa Italiana SpA, is a leader in Italy for the organization of trade fairs. It is among the main operators at European level, with ownership/operation of the main exhibition centres in Rimini and Vicenza, and has offices in Milan and Arezzo. IEG currently specialises in the organization of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality and Lifestyle; Wellness, Sport and Leisure; Green & Technology. In recent years, IEG has embarked on an important path of expansion abroad, including joint ventures with local organisers in key markets (e.g. United States, United Arab Emirates and China). In 2019, IEG totalled 48 organized or hosted trade fairs and 190 congress events. www.iegexpo.it 
About Ken Research
Ken Research Private Limited, incorporated in 2012 is a Global management consulting company based out of India, Indonesia and UAE. Ken Research curates industry research reports and Go-to-market strategy deck on fitness, wellness, healthcare domain for fitness chains, industry associations, nutritional supplements provider & fitness software and solution providers and assist clients in market entry, business expansion, commercial due diligence, end user sector analysis along with brand assessment & customer experience surveys.  
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