June 6, 2023

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The world has grown more health conscious over the years, especially after the global pandemic. People have realised the significance of good health, and are increasingly investing in various healthcare products and services, including a healthy diet. With this mindset for a healthy lifestyle, they have started adopting plant-based meat items such as mock nuggets that are as tasty as conventional meat products, with similar texture, mouthfeel, and incredible nutritional elements.  
According to market research reports, in 2021, the global plant-based meat market was valued at USD 5.06 billion. It is poised to grow at a compound annual growth rate of 19.3% between 2022 and 2030. The stats prove that alternate meat is no longer just a limited-corridor conversation but a mass demand. Simply put, it is the perfect replica of animal-based meat with all the good parts and no negative aspects like heavy-on cholesterol. In this context, let’s find out how planet-friendly meat – especially mock nuggets – are at the forefront of the latest food trends: 
Because it is already popular and a safe passage for newcomers 
If you are a hardcore non-vegetarian food lover, having doubts about plant-based meat is normal. For ages, meat lovers have tried to take the high road and adopt a plant-based diet. But in most cases, people relapse because they cannot forget the meaty, juicy and supreme experience of eating non-vegetarian dishes. But, given the rising information about the animal industry’s negative impacts on the climate, many consumers are willing to make conscious decisions. To put it simply, plant-based nuggets are helping them lead a better life. 
Nuggets, in general, are a widely popular snack globally. The little bundle of joys with incredibly tangy and sizzling filling inside make the hearts of food lovers instantly warm. Now, with a sustainable and vegetarian twist, these nuggets can also convince hardcore meat lovers to partially or entirely adopt a plant-based meat diet. Unlike the main course meal, nuggets are smaller in size and thus can be experimented with. First-time consumers will likely give plant-based nuggets a chance rather than a full-blown meal. This is why plant-based nuggets are a global phenomenon, witnessing a demand surge every day. Almost every company associated with plant-based meat products, including big names like ITC and TATA, has launched planet-friendly nuggets as they are sure-shot winners among consumers. 
Blurring the division between vegetarians and non-vegetarians 
Particularly in India, for eating non-vegetarian food, an individual has to keep several factors in mind. For instance, most Indians choose not to eat non-vegetarian food on Tuesdays, Thursdays and sometimes Saturdays. Similarly, some families don’t approve of eating meat products due to religious and ethical beliefs, forcing the non-vegetarian food lovers in the family to either compromise with taste buds or betray their household values. 
However, with the advent of plant-based meat products like planet-friendly nuggets, people can continue to relish meat’s deliciousness without guilt. In fact, as per industry experts and trends, in some stores, plant-based nuggets effectively outsell traditional animal-based products. 
Because consumers can continue bingeing on nuggets at home without any worries 
If you are a frequent meat eater, there’s a high possibility that at least once in your life, someone must have told you to cut down on meat as it might lead to severe health conditions. And it is true. According to experts and wide consumer belief, a plant-based diet provides health and fitness benefits, like preventing non-communicable diseases, obesity and digestive orders. 
To put it simply, mock meat variants come with all the good aspects of traditional meat and zero negativity. That means placing plant-based nuggets as snacks should be on your priority list the next time you plan to party with your friends or have a movie night because it will keep the ambience alive without increasing your cholesterol level. 
In a nutshell 
The world has witnessed several outbreaks in the past few years, including COVID-19, Avian Influenza or Bird Flu and Swine Flu. A general consensus of consumers deems animal-based meat as the primary culprit. While this statement is scientifically debatable, there’s no denying that the general public has become more concerned about non-vegetarian food. 
This is why plant-based meat is considered a desirable and much-needed alternative. It tastes, cooks, smells and feels precisely like traditional meat but with no additives, chemicals or cholesterol content. If you are also planning to make a conscious lifestyle change without giving up on your taste buds, then it’s high time to rethink and switch to a plant-based diet. And what better way to jump on this sustainable and environmentally friendly bandwagon than having plant-based nuggets as appetisers?
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Views expressed above are the author’s own.
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