It’s time to talk about the big squeeze. And no, we don’t mean getting out of your overdraft after Christmas. Strengthening the pelvic floor muscles (PFM), which run like a hammock from your tailbone to your pubic bone, is going to be a big health focus for 2022. The market in electric pelvic floor trainers, for example, is predicted to grow by 11.5 per cent each year until 2028. Thousands of women suffer from pelvic floor issues, particularly after giving birth, and for too long the topic has been taboo or left to the likes of Gwynnie, whose Goop site has previously suggested squatting down and peeing in the shower to strengthen the muscles. Strange, we know. Now at last it’s being normalised. TikTok’s Pelvic
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