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“You have to invest in healthy habits and letting go of things that don’t serve you.”
If anyone knows a thing or two about the hottest health and wellness trends, it’s likely fitness pioneer and celebrity trainer Tracy Anderson. The 46-year-old has coached superstars like Gwyneth Paltrow,
Jennifer Lopez, and Tracee Ellis Ross, and is best known for developing the Tracy Anderson Method, which Kate Hudson has also previously used. Anderson has pivoted in new ways to support her audience these last few years, like offering an online workout streaming service, and now she’s sharing what some might see as shocking news with Prevention: The biggest trend we’ll find in 2022 is individuals looking to real experts to educate themselves, not just influencers.
“People are going to rise above what they know is really just that: a trend, a moment. Not something that’s going to help you live your life long-term,” Anderson shares. “The movement for greater health and more educated health will overpower any other trend.”
And with that comes people who are hungry for more than just a pill, superfood, or quick-fix workout. Anderson is seeing everyday fitness and wellness enthusiasts craving real education.
“In 2022, people are going to take a moment and really respect their health, their body, and have gratitude for their life,” Anderson said. “They’re really going to want to learn from people who have a high level of expertise.”
Anderson opens up about what exactly we’ll be seeing from the health and wellness industry trends in the new year, and what they mean for you.
Professionals are the new influencers.
Social media has created a space for everyone who’s anyone to share everything from their workout routine and protein shake, to travels and family moments. It’s become the optimal space to share ideas and market products. In fact, nearly 68% of marketers in the United States from companies with 100 or more employees will use influencer marketing in 2021, according to Business Insider. But one thing the platforms haven’t quite figured out yet is differentiating if that person with 400,000 followers is actually educated in the information and products they tout.
“[I hope] People are going to realize that just because somebody might look good on Instagram and be pushing a product, they don’t actually have the credentials,” Anderson said. “You’re going to see real, credible people come forward and dedicate time—either away from their medical practice or their scientific research practice—to improving people’s daily lives.”
Anderson suggests more professionals will take their expertise and offer expert-driven advice on the internet on social and in other ways, like credentialed doctors and dietitians starting their own podcasts. Some might use their expert platforms to promote products they believe in, like Anderson’s own partnership with Citi Custom Cash Card where she curated a Spotify playlist.
Like many of us, Anderson has seen a pivot in her follower base over the last two years. And though the Tracy Anderson Method has offered virtual workouts pre-pandemic, she found that in just the last year her website’s video streaming has grown by 120%.
Health and fitness apps saw a major increase in downloads during the COVID-19 pandemic too, hitting a 45% increase year-over-year, surpassing 400 million installs, according to Sensor Tower. And though many gyms and workout programs have returned to in-person classes, the opportunity to have a sweat session from your living room allows people to dedicate more of their free time to their physical wellness—this too is a trend she hopes to see continue in 2022.
“I really think it’s such a strong signal of hope that people want to feel connected to themselves physically,” she said.
Gone are the days of supplements or cosmetic products that will “cure all of your woes.” Anderson says that people are increasingly caring about what’s actually in the products they use, inside and outside their bodies, and are looking toward long-term health.
“We’re getting smarter and smarter and getting back to a real purity with health,” she said. Anderson predicts a rise of health and wellness products that exclude chemicals and additives, like paraben-free beauty and wholesome foods (like the mother-daughter duo that created GoMacro Bars), are going to be popping up more often in the coming year.
“People are realizing that if they are preventative, they will have a better quality of life going forward,” she said. “You have to invest in your health. You have to invest in healthy habits and letting go of things that don’t serve you.”
Anderson sees 2022 bringing a drop in overarching programs tailored to large groups, and an increase in individualized workout routines, eating habits, and beauty regimens.
“I think people are in a place where they believe they deserve to be looked at as an individual, because none of us are the same, and we all have our own set of weaknesses,” she said. “And people are going to ask how they can strengthen their weaknesses instead of a generic program.”
And she’s already seeing this trend in real-time, like people passing on generic multivitamins and opting for the education to know what their body specifically needs to thrive. “You’re seeing it a lot in the supplement industry where people aren’t so willing to just take a vitamin and pop it in their mouth. They want to know what they’re actually deficient in,” she said.
Arielle Weg is the associate editor at Prevention and loves to share her favorite wellness and nutrition obsessions. She previously managed content at The Vitamin Shoppe, and her work has also appeared in Women’s Health, Men’s Health, Cooking Light, MyRecipes, and more. You can usually find her taking an online workout class or making a mess in the kitchen, creating something delicious she found in her cookbook collection or saved on Instagram.
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