Chuze Fitness CEO outlines plans for local market – Sacramento Business Journal – The Business Journals
A new-to-market fitness chain is close to opening two gyms in the Sacramento area and is in the process of identifying additional locations for expansion.
San Diego-based Chuze Fitness opened its first location in Carlsbad in 2008 and has expanded to 32 sites across four states, including California, Arizona, New Mexico and Colorado. Gym memberships start at $9.99 per month and each facility has amenities such as cardio equipment, circuit training, group exercise classes and a recovery studio.
Chuze Fitness is in the process of opening two gyms in the area, and is pursuing additional sites. Its first location will fill an approximately 42,200-square-foot space in the Marketplace at Birdcage center in Citrus Heights, which is at 5995 Birdcage Centre Lane and was formerly occupied by a Sports Authority store.
A location is also planned for Florin Towne Centre on Florin Road east of Highway 99. The gym will fill an approximately 34,000-square-foot space perviously occupied by 24 Hour Fitness.
Cory Brightwell, co-founder and CEO of Chuze Fitness, said the Citrus Heights location is nearing its opening, which is expected to take place in late September, while the Florin Towne Centre opening is expected to occur about a month or so after that. Brightwell said both locations fit the fitness chain’s criteria in terms of size and location.
“We felt our brand, value proposition and offering was something that the Central Valley all the way up through Sacramento hadn’t seen yet, so we are really excited to bring this to a market like Sacramento,” Brightwell said.
Chuze Fitness is in the process of opening eight locations in its markets, two of which are the Sacramento locations. Brightwell said the company is actively pursuing additional locations in the market, which he estimated could sustain 10 or more gyms.
“With the growth that Sacramento and its surrounding areas are experiencing, there is ample opportunity to take the brand and find double-digit locations in that market,” he said. “If we can get to 10-plus in the next three to four years, that’s our hope.”
Ideal locations would be in shopping centers that are accessible and located in densely populated areas that draw foot traffic, he said.